From St. John's Wood in London's NW8 to the landmark Marconi House on the Strand, Galliard Homes has led the way with high-end London residential property development for 30 years. If you are looking for a luxury London property over £1m then our superb range of apartments in some of London’s most coveted locations are well worth considering.
What is Prime Central London?
In order to be classified as a Prime location, an area has to be historically coveted and surrounded by significant cultural sites, or established retail and leisure facilities, such as museums, parks, theatres and restaurants.
Prime Central London locations are defined as the top 5% of homes by value within the capital. More specifically, ‘Prime-league’ locations are areas where sales are over £5 million and ‘Super-Prime league’ are locations with sales over £10 million.
Whilst definitions of Prime Central areas can vary, most industry experts agree that the City of Westminster, the Royal Borough of Kensington and Chelsea, and parts of Hammersmith and Fulham, and Camden are rightfully classified as London prime property or super-prime property.
London Prime Property
Prime property in the capital is expanding as previously only four locations (Belgravia, Knightsbridge, Mayfair and St James) were considered prime. Today, prestigious developments such as TCRW SOHO, The Chilterns in Marylebone and Hanway Gardens in Fitzrovia are all included in this elite category.
With an influx of regeneration occurring in East London, coupled with the cache and proximity of the City of London and Canary Wharf, surrounding areas such as Shoreditch are now regarded as the new prime. Galliard Homes has been at the forefront of this regeneration with impressive developments such as Baltimore Tower, Harbour Central and Wapping Riverside. This regeneration is most eagerly anticipated at The Stage - our landmark project minutes from Old Street’s Silicon Roundabout.
Investing in Prime Central London
Luxury London property has rightly earned a reputation as a relatively safe asset class for investment. A recent report by Coutts confirms that prime property prices are on the up, with a 2.7% rise in the final quarter of 2021. One million pound properties for sale in London are increasingly popular, with a continued surge expected in the luxury London property market throughout 2022.
The easing of international travel restrictions can only further benefit the prime property market, with interest from overseas buyers expected to continue within these prestigious London postcodes.
Whether you are a city professional, an overseas buyer wanting a high-value investment, or a homeowner seeking an opulent pied-a-terre, we have a variety of prestigious developments for you to choose from.
Galliard 1 Million Pound Properties for Sale London
The Stage
Set to redefine prime London property, The Stage will offer gritty interiors and five-star amenities in an effortlessly cool location: Shoreditch.
Comprising 412 luxury apartments and penthouses, a sky lounge and terrace and a 24-hour bespoke concierge service by Rhodium, The Stage will offer unrivalled luxury homes at one of the capital’s most exciting new residential projects. From duplex penthouse apartments totalling over 2,500 sq. ft. fit for a family living in the city to contemporary studio suites ideal for the weekday dweller, The Stage has something for all.
Check out these unique features at The Stage.
Shoreditch has so much to offer. For those seeking a location that can do both glamour and urban at the same time, Shoreditch’s inhabitants are typically fashionable young professionals and creatives who work hard and play hard in the area. The real draw of this pocket of East London is undoubtedly the ease of travelling between home, work and the umpteen bars and restaurants within the locality.
Read more about why Shoreditch is becoming the new prime London.
TCRW SOHO
In the heart of London’s iconic West End, you will find TCRW SOHO: one of London’s most exquisite new developments.
Hotel-style living, captivating modern design and state-of-the-art specifications will be at the forefront once this spectacular scheme completes. Residents can expect incredible interiors and sizeable entertaining spaces suiting those in search of a pied-a-terre to show off to guests, or just a luxury home to enjoy to themselves. Situated above the brand-new Crossrail ticket hall at Tottenham Court Road, connectivity to the rest of London and beyond will be a breeze for residents.
Here is what you can expect when living at TCRW SOHO.
Neighbouring destinations such as Fitzrovia, Marylebone and London’s theatreland in the West End, Soho enjoys a buzzing atmosphere thanks to the nightlife, shopping and restaurants on its doorstep. One of London’s leading destinations for entertainment, those living in this Central London district enjoy a short walk to pretty much everything they could need.
Explore our guide to living in Soho and check out our available flats for sale in Soho.
FAQs
What does prime property mean?
Simply put, prime property refers to the most desirable property in a specific location at a given time. For example, Galliard's new development, The Stage, could be considered prime due to its desirable location, exceptional onsite amenities and exquisite specification.
What can 1 million pounds get you in London?
As the property market continues to flourish, 1 million pounds doesn't exactly buy you what it could five or 10 years ago. In London, 1 million pounds will likely get you a two bedroom apartment in locations such as Shoreditch or London Docklands. In the outskirts of London, 1 million pounds will get you a lot more for your money.
Which area of London should I buy in?
When looking to purchase property in London, whether to live in or rent out, there are many factors to consider when choosing a location to buy. If you are on a budget, it is always worth looking slightly further out from the city centre.
Areas such as Wimbledon and Deptford are slightly more affordable if you are looking for an apartment that is still within a commutable distance to the station yet offers a quieter, more community-spirited locality. Explore our latest development in Deptford, Neptune Wharf, here.
Here are our top locations in London to live in.
For more information about our properties over £1m and in Prime Central London locations, please take a look at the properties below or call us now on 020 8418 3635.
3 bedroom apartment
3 bedroom apartment
Features
- Two private terraces and a balcony
- Breakfast bar and pantry
- Antique bronze ironmongery
- Bathroom underfloor warming
3 bedroom apartment
3 bedroom apartment
Features
- Two private terraces and a balcony
- Quartz stone worktops
- Smart-home automation
- Three luxury shower rooms
1 bedroom penthouse
1 bedroom penthouse
Features
- Unique residence, exclusive to the 7th floor
- Expansive 883 sq. ft. terrace
- Views of iconic landmarks including Big Ben, The Shard & the London Eye
- Lutron smart technology
2 bedroom apartment
2 bedroom apartment
Features
- Dara Huang interiors
- Terrace and two balconies
- Separate dining area
- Breakfast bar and pantry
2 bedroom apartment
2 bedroom apartment
Features
- Private balcony and terrace
- Kitchen utility room/pantry
- Dining area and breakfast bar
- Bespoke entertainment unit
2 bedroom apartment
2 bedroom apartment
Features
- Two private balconies
- Double vanity bathroom
- Smart home automation
- Bespoke cabinetry
2 bedroom apartment
2 bedroom apartment
Features
- Two private balconies and a terrace
- Central London views
- Tile-vision LCD bathroom TV
- Programmable mood lighting
2 bedroom apartment
2 bedroom apartment
Features
- Private terrace and balcony
- Wide hallway with plentiful storage
- Bespoke media unit with LED Smart TV
- LED-lit wardrobes
1 bedroom apartment
1 bedroom apartment
Features
- Generous living space
- Full-width private terrace
- Fully integrated Miele kitchen
- Luxurious Crittall-style shower
1 bedroom apartment
1 bedroom apartment
Features
- Two private balconies
- Kitchen breakfast bar
- Tile-vision bathroom TV
- Bespoke media unit