Over the past 20 years Shoreditch has been subject to significant re-development, it has seen an influx of businesses, old and new - a bloom in coffee shops, places to eat and party - all contributing to making it the place to visit. This trendy hub situated in the East End of London has rapidly become a prime hotspot for creatives and even party-goers, rivalling the West End for its choice of venues.
What Has Changed?
Originally, Shoreditch was seen as an area that had historically been rundown, particularly in comparison to the City. As a result of this, the area offered cheaper rents making Shoreditch more appealing and affordable for start-ups. Many took advantage of this inexpensive area and began to relocate. Today, Old Street Roundabout often referred to as Silicon Roundabout, houses a cluster of tech and web businesses which have invested in the area, improving its reputation. In 2012, Google joined Silicon Roundabout when it acquired one of the buildings within this tech hub.
Shoreditch soon enough became the place to visit for those with a creative flare to indulge in the art scene. The renowned street art which fills the streets of Shoreditch is a focal point for those visiting as well as its strong presence of upmarket coffee shops and unusual eateries. The well-known Cereal Killer Café, initially had mixed receptions for its hipster atmosphere, but has since become a local sensation providing an alternative experience when it comes to eating out. The edgy side of Shoreditch keeps it contemporary with its converted warehouses and pop-up shops.
Another key change to the area was the improvement of travel connections. The East London line extension was a key factor in this improvement which led to the creation of Shoreditch High Street station which went on to become a portal for the rest of London. With easier access across London came an increased interest to visit and even live in the area.
The Future of Shoreditch
Due to such remarkable growth within the area, plans are being discussed by Hackney Council for the Future Shoreditch scheme. The scheme will help to ensure that even with all the changes and developments in place, although beneficial, Shoreditch will not lose its unique character which has appealed to so many in previous years.
The popularity of Shoreditch has a lot to do with its innovative places to see and experience, as well as the fact that people are looking for something different, and Shoreditch inspires this movement. The transformation of Shoreditch has shifted attention to the East of the city motivating more people to experience this part of London.
